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A 13.6% sales drop is not great but in comparison to other media, it looks pretty great. Other media that saw appreciable losses were print advertising, with newspapers losing 28.6% in marketing sales and consumer magazine and revenue dropping 18.1%. Billboard sales dropped 15.6% last year and internet advertising, which had been growing in double digits in the last few years, was down 3.4%. The biggest surprise was a 15.6% drop Wholesale-Promotional-Gifts.com in sales for direct mail, which had not had a loss in modern times until now. The drop in sales for other media does help us to understand that the fall in promotional merchandise sales was normal, although it doesn’t make issues better.
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